Black-and-white photo of men in suits at a trade fair booth displaying workwear and tools, with signs reading engelbert strauss and TEERSCHRUBBER above the stalls.

THE STRAUSS STORY

OUR MISSION

75 YEARS, 3 GENERATIONS, 1 GOAL: ELEVATE THE TRADITION OF CRAFT WITH WORKWEAR THAT PERFORMS BETTER, LASTS LONGER, AND GETS THE JOB DONE—AND DONE RIGHT.

A young boy sits on the hood of a vintage car while an older man leans against the front. Both are dressed formally. The photo is black and white and has a nostalgic, old-fashioned feel.

IT BEGAN WITH A BROOM

In 1948, Engelbert Strauss was selling brooms, brushes, and farm goods in rural Germany. True to the family name (Strauss means ostrich), he marked those early, high-quality products with an ostrich logo. Before long, he was travelling across the country, guided by a simple principle: “Always stay close to the customer.” That credo still shapes the STRAUSS mindset today—understand real work, solve real problems, and be a real partner.

A mannequin in brown workwear and a black hat stands beside equipment cases in a clothing store, with pants, shirts, baskets, and other retail items displayed around the industrial-style space.

WORKWEAR THAT WORKS

What people wear affects how they feel, how they perform, and how they show up. That is why STRAUSS combines product performance with a distinct professional look that ensures you feel capable, credible, and ready.

Two men sit at a table displaying five pairs of colorful sneakers and one black boot. Both are smiling; one wears a blue shirt, the other a white shirt. Blue curtains form the background.

NEXT GENERATION

Today, STRAUSS is led by Henning and Steffen Strauss, Engelbert’s grandsons. The ostrich logo, once linked to the company’s broom-trading origins, has become a proud symbol of craftsmanship, skill, and quality among tradespeople worldwide. From small family-owned contractors to global industry leaders, the family-owned and operated brand ultimately evolves with the people building, solving problems, and shaping the future.